Types of Public Relation Tools
1. Written and Spoken Communications - Brochures, newsletters, company magazines, annual reports, news releases, corporate-identity materials, speeches
2. Event Sponsorship - Special events such as concerts and charity functions that the firm underwrites wholly or partially
3. Publicity - Communication in news-story form about an organization, its products, or both.
Examples: News Release, feature articles, captioned photograph, and press conference.
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