Describe sales promotion objectives and methods.
Sales promotion is the use of activities and materials as direct inducements to customers and salespersons. Sales promotions enhance and supplement other promotional methods.
Methods of sales promotion include
- rebates,
- coupons,
- samples,
- premiums,
- frequent-user incentives,
- point-of-purchase displays,
- trade shows,
- buying allowances, and
- cooperative advertising.
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