Major Steps in Developing an Advertising Campaign
1.Identify and analyze the target audience
2.Define the advertising objectives
3.Create the advertising platform
4.Determine the advertising appropriation
5.Develop the media plan
6.Create the advertising message
7.Execute the campaign
8.Evaluate advertising effectiveness
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Distribution and Promotion of Products
- Uses of Public Relations
- Types of Public Relation Tools
- Factors Influencing the choice of Sales Promotion Method
- Sales Promotion Objectives
- Six Steps of the Personal-Selling Process
- Social & Legal Considerations in Advertising
- Types of Advertising by Purpose
- Combination of promotion methods a firm uses to reach a target market
- Partnering Through Supply: Chain Management
- Understand the types and uses of public relations.
- Describe sales promotion objectives and methods.
- Recognize the kinds of salespersons, the steps in the personal selling process, and the major sales management tasks.
- Explain the three types of advertising and describe the major steps of developing an advertising campaign.
- Understand the basic elements of the promotion mix.
- Explain how integrated marketing communications works to have the maximum impact on the customer.
- Explain the five most important physical distribution activities.
- Distinguish among the major types of retailers and shopping centers.
- Discuss the need for wholesalers, describe the services they provide, and identify the major types of wholesalers.
- Understand how supply-chain management facilitates partnering among channel members.
- Identify the various distribution channels and explain the concept of market coverage.
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