Partnering Through Supply: Chain Management
1. Supply Chain Management - Long-Term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers.
2. Category Management - The retailer asks a supplier how to stock the shelves
3. Technology - Has enhanced implementation of supply-chain management.
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Distribution and Promotion of Products
- Uses of Public Relations
- Types of Public Relation Tools
- Factors Influencing the choice of Sales Promotion Method
- Sales Promotion Objectives
- Six Steps of the Personal-Selling Process
- Social & Legal Considerations in Advertising
- Major Steps in Developing an Advertising Campaign
- Types of Advertising by Purpose
- Combination of promotion methods a firm uses to reach a target market
- Understand the types and uses of public relations.
- Describe sales promotion objectives and methods.
- Recognize the kinds of salespersons, the steps in the personal selling process, and the major sales management tasks.
- Explain the three types of advertising and describe the major steps of developing an advertising campaign.
- Understand the basic elements of the promotion mix.
- Explain how integrated marketing communications works to have the maximum impact on the customer.
- Explain the five most important physical distribution activities.
- Distinguish among the major types of retailers and shopping centers.
- Discuss the need for wholesalers, describe the services they provide, and identify the major types of wholesalers.
- Understand how supply-chain management facilitates partnering among channel members.
- Identify the various distribution channels and explain the concept of market coverage.
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