Describe the effects of corporate culture.
Corporate culture has both internal and external effects on an organization. An organization's culture can influence the way employees think and act, and it can also determine the public's perception of the organization.
Corporate culture can affect a firm's performance over time, either negatively or positively. Creating a culture of trust, for example, can lead to increased growth, profits, productivity, and job satisfaction, while retaining the best employees, inspiring customer loyalty, developing new markets, and increasing creativity.
In addition, when two or more companies undergo the integration process, their different or similar corporate cultures can affect the success of a merger or acquisition.
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