Examine why it is important for a business to use social media.
Millions of people of all ages use social media to interact with people and share ideas, personal information, and information about products and services.
Today of U.S. adults use some sort of social media platform like Facebook, LinkedIn, Google+, Twitter, or Pinterest according to a recent Pew Internet Research Study.
The primary reason for using social media is to stay in touch with family and friends. Other reasons include reconnecting with friends and posting messages about what's in their lives. Early on, companies saw the potential in the sheer numbers of people using social media.
Even though companies have used social media to share information about their products and services and improve customer service, many are still uncomfortable with this new method of communicating with customers because they do not have much control over what is said about their products or services.
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