Define product line and product mix and distinguish between the two.

Define product line and product mix and distinguish between the two.



A product line is a group of similar products marketed by a firm.

They are related to each other in the way they are produced, marketed, and consumed.

The firm's product mix includes all the products it offers for sale.

The width of a mix is the number of product lines it contains.

The depth of the mix is the average number of individual products within each line.


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