Identify the major steps in the consumer buying decision process and the sets of factors that may influence this process.
Buying behavior consists of the decisions and actions of people involved in buying and using products.
Consumer buying behavior refers to the purchase of products for personal or household use.
Organizational buying behavior is the purchase of products by producers, re sellers, governments, and institutions.
Understanding buying behavior helps marketers predict how buyers will respond to marketing strategies.
The consumer buying decision process consists of five steps: recognizing the problem, searching for information, evaluating alternatives, purchasing, and post-purchase evaluation.
Factors affecting the consumer buying decision process fall into three categories: situation influences, psychological influences, and social influences.
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