Distinguish between a marketing information system and marketing research.
Strategies are monitored and evaluated through marketing research and marketing information systems, which store and process internal and external data and produce reports in a form that aids marketing decision making.
A marketing information system manages marketing information that is gathered continually from internal and external sources.
Marketing research is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem.
Technology is making information for marketing decisions more accessible. Electronic communication tools can be very useful for accumulating accurate and affordable information. Information technologies that are changing the way marketers obtain and use information are databases, online information services, and the Internet.
Many companies are using social media to obtain research data and feedback from customers.
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Human Resources
- Identify the major steps in the consumer buying decision process and the sets of factors that may influence this process.
- Describe how market measurement and sales forecasting are used.
- Explain how the marketing environment affects strategic market planning.
- Contemporary Views on Motivation: Goal-Setting Theory
- Contemporary Views on Motivation:Expectancy Theory (Victor Vroom)
- Contemporary Views on Motivation: Equity Theory
- Historical Perspectives on Motivation:Reinforcement Theory
- The Features of Theory Z
- Historical Perspectives on Motivation: Theory X, Y and Z.
- Maslow's Hierarchy of Needs
- What Is Motivation?
- Understand the types, development, and uses of teams.
- Explain several techniques for increasing employee motivation ?
- Describe three contemporary views of motivation: equity theory, expectancy theory, and goal-setting theory.
- Understand some major historical perspectives on motivation.
- Explain what motivation is.
- Describe cultural diversity and understand some of the challenges and opportunities associated with it.
- Identify the steps in human resources planning.
- Describe the major components of human resources management.
- Outline the major legislation affecting human resources management.
- Discuss performance appraisal techniques and performance feedback.
- Explain the purposes and techniques of employee training and development ?
- Discuss the primary elements of employee compensation and benefits ?
- Describe the processes of recruiting, employee selection, and orientation ?
Building Customer Relationships
- Identify the major steps in the consumer buying decision process and the sets of factors that may influence this process.
- Describe how market measurement and sales forecasting are used.
- Explain how the marketing environment affects strategic market planning.
- Understand the meaning of marketing and the importance of management of customer relationships.
- Contemporary Views on Motivation: Goal-Setting Theory
- Contemporary Views on Motivation:Expectancy Theory (Victor Vroom)
- Contemporary Views on Motivation: Equity Theory
- Historical Perspectives on Motivation:Reinforcement Theory
- The Features of Theory Z
- Historical Perspectives on Motivation: Theory X, Y and Z.
- Maslow's Hierarchy of Needs
- What Is Motivation?
- Understand the types, development, and uses of teams.
- Explain several techniques for increasing employee motivation ?
- Describe three contemporary views of motivation: equity theory, expectancy theory, and goal-setting theory.
- Understand some major historical perspectives on motivation.
- Explain what motivation is.
- Describe cultural diversity and understand some of the challenges and opportunities associated with it.
- Discuss performance appraisal techniques and performance feedback.
- Explain the purposes and techniques of employee training and development ?
- Discuss the primary elements of employee compensation and benefits ?
- Describe the processes of recruiting, employee selection, and orientation ?
- Explain the objectives and uses of job analysis ?
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.