Differentiate between business model blow-up, revenue blow-up, and cost blow-up.
Answer: On the business model blow-up, fundamentally rethink about how you go to market. Even rethink what your market actually is. You're going to challenge the entire business model for the way you deliver products and services. On the revenue blow-up side, how do you dramatically expand the products, your pricing, the geography, the reach of your business? And on the cost blow-up, how do you challenge the business model and what you're spending money on? How do you fundamentally eliminate drag from the business to become much more efficient?
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