Identify the factors that will affect the future of the Internet, social media, and e-business.
Since the beginning of commercial activity on the Internet, developments in computer technology, social media, and e-business have been rapid and formidable.
Although a number of technology companies struggled or even failed during the economic crisis, most firms involved in computer technology, social media, and e-business today use a more intelligent approach to development.
The long-term view held by the vast majority of analysts is that use of the Internet will continue to expand along with related technologies. Because approximately of Americans now have access to the Internet, potential growth is limited in the United States. On the other hand, only of the people in the world use the Web.
Clearly, the number of Internet users in the world's developing countries is expected to increase dramatically.
The future of computer technology and the Internet will be influenced by advances in technology, the increasing popularity of social media, and the increasing use of e-business.
Other factors including ethics, social responsibility, and Internet crime will all impact the way that businesses and consumers use computer technology and the Internet.
Although the environmental forces at work are complex, it is useful to think of them as either internal or external forces that affect how businesses use computer technology. Internal environmental forces are those that are closely associated with the actions and decisions taking place within a firm.
In contrast, external environmental forces are those factors affecting an e-business originating outside an organization.
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