Explain the uses and importance of branding, packaging, and labeling.

Explain the uses and importance of branding, packaging, and labeling.



A brand is a name, term, symbol, design, or any combination of these that identifies a seller's products as distinct from those of other sellers.

Brands can be classified as manufacturer brands, store brands, or generic brands.

A firm can choose between two branding strategies—individual or family branding, which are used to associate (or not associate) particular products with existing products, producers, or intermediaries.

Packaging protects goods, increases consumer convenience, and enhances marketing efforts by communicating product features, uses, benefits, and image.

Labeling provides customers with product information, some of which is required by law.


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